The Account Executive Playbook

Pickle’s obsessed with leveling up fellow account executives.

We’ve built a learning hub to help you master the art of full-cycle sales. Pick your favorite topic below!

Account Research

You can’t prospect who you don't know. Target ideal accounts in half the time.

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Email prospect asking to be taken off your list

Sales Prospecting

Stand out in prospects’ inboxes.
How to personalize outreach at scale.

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When you skip to the demo during a discovery meeting

Sales Discovery

No pain = no sale.
Run problem-focused discovery meetings.

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Understanding the prospects problem & providing a solution

Sales Demo

Don’t be a product tour guide.
Show only high-impact solutions.

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Sales Objections

‘No’ is a buyer's favorite word.
Turn barriers into opportunities.

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Proposal & Closing

Prospects can’t buy if you don’t ask them. Always be closing.

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Sales rep not letting customer success interrupt when a prospect asks for specific features

Customer Success Handoff

Closing the deal is just the start.
Time to deliver on those promises.

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If it's not in Salesforce, it simply does not exist

Sales Training Software

What’s an artist without a paintbrush, a builder without a hammer, a sales pro without their coaching software?

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How I Deal Podcast

Sales = storytelling.
In How I Deal, AE's re-live a past deal, start-to-finish.

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The Account Executive Playbook

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