How can you solve burnout from too many calls and low conversion numbers? The answer is in three key metrics: Activity, Quality, and Conversation. In a nutshell, you need to know how many calls your sales rep makes per day, how many decision-makers were reached, and of those, how many were qualified and moved onto the next step. No sales leader realistically has time to effectively track all of these metrics. Enter machine learning (ML) and conversation intelligence. ML algorithms are redefining the modern landscape of cold calling by first, building a database of transcribed calls for future analysis, and second, transforming those call recordings into invaluable sources of deal intelligence and market insight.
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